Last updated October 4, 2026.
Turning Technical Complexity into Commercial Scale
I build and lead products where hardware, software, and real-world constraints collide: game audio in the Sound Blaster era, PC platforms at AMD and NVIDIA, connected vehicles at GM and Lucid Motors, PlayStation platform and store systems, and EV charging at PowerFlex.
Across three decades I keep arriving at the same job: turn technical complexity into commercial scale. That meant shipping PC audio through the ISA-to-PCI transition at Creative Labs, owning Search on PlayStation 4 and PlayStation 5 (a product that came to drive roughly 50% of total digital PlayStation Store revenue), professionalizing product organizations around OTA pipelines and 99.9% uptime commitments at PowerFlex, and coordinating the vehicle software platform across hardware, software, and cloud teams at Lucid Motors.
MS Insights, since March 2022
I run MS Insights, an independent consulting practice. I work as a fractional CPO and strategic advisor for CEOs and technical founders in AI, automotive, energy, and consumer technology: professionalizing product organizations, fixing discovery-to-delivery pipelines, and building the processes, ladders, and career paths that turn R&D momentum into predictable delivery.
Building AI-native products
I also build my own AI-native products with AI coding agents: Sovereign Drive, a local-first memory and context layer that lets multiple AI agents share searchable knowledge under owner control; Certae.ai, a job-description analysis tool; and NetworkScanner, an open-source Windows network scanner. I write about what that work actually changes for product management, and I am candid about what AI does and does not replace.
Patents and press
My earlier career is on permanent record: named inventor on eight granted U.S. patents (four as sole inventor) spanning personalization, audio, and security, plus a European counterpart. Contemporary press from my Creative Labs years appears in Game Developer, ZDNet, GameSpot, and CBS coverage.
Professional contact: LinkedIn or the contact paths on this site.